Policy
Privacy Policy
This Privacy Policy explains how RM Retail UK (Operated by Ruimeida International Business (Shenzhen) Co., Ltd.) may collect, use, store, and protect personal or business-related information when visitors use the website or contact the business.
Information We May Collect
We may collect information submitted through contact forms, account requests, business enquiries, or operational communication. This may include company details, contact names, email addresses, telephone numbers, trading information, and other information relevant to wholesale engagement.
We may also collect limited website usage information for security, service improvement, and website administration purposes.
How Information May Be Used
Information may be used to respond to enquiries, review account requests, manage wholesale communication, process operational matters, maintain internal business records, and support website security and service administration.
Information may also be used for reasonable business follow-up related to existing enquiries, account activity, or ongoing commercial relationships.
Site Usage Analytics
We record basic first-party website usage information only where analytics consent allows this, to understand how the website is used and to improve the product catalogue, page structure, and service experience.
This may include pages visited, time of visit, approximate location, device and browser type, and referrer information. Approximate location is not intended to identify a precise address.
We use a daily anonymous visitor hash to estimate unique visitors for that day. The analytics feature does not use third-party advertising tracking, and we do not keep full IP addresses long-term for analytics.
After analytics consent is given, we may use a first-party anonymous visitor ID stored as rm_visitor_id to estimate new visitors and returning visitors. This ID does not contain your name, email address, IP address, or account password, and it is used only for basic website usage statistics and website improvement.
This anonymous visitor ID is not used for third-party advertising tracking and is not shared with third-party advertising pixels. You can remove it by rejecting analytics cookies in Cookie preferences or by clearing this website's data in your browser.
If Google Analytics or Google tag is introduced in the future, it will only load after analytics consent has been given. This Privacy Policy does not state that Google Analytics is currently enabled.
Consent And Preference Management
Essential processing supports website operation, including sign-in, account security, cart, checkout, fraud prevention, and service administration.
Analytics and marketing technologies are controlled through consent. Marketing technologies, including advertising pixels or remarketing tools, will only load after marketing consent has been given.
Visitors can accept all optional cookies, reject non-essential cookies, or manage preferences. Consent can be withdrawn or changed later through the Cookie preferences link in the website footer.
Retention And Protection
Information is retained only for as long as reasonably necessary for business, legal, operational, or security purposes.
We aim to maintain appropriate administrative and technical measures to protect the information we handle.
Requests And Updates
If you would like to update submitted information, ask how your information is being used, or raise a privacy-related concern, please contact us using the published business contact details.
Next Step
Need clarification on data handling?
Use the contact page if you need confirmation about submitted business information, communication preferences, or privacy-related follow-up.